Regarding Digg social bookmarking service there are many articles written in the Internet Press. Most of them shows tips to promote a website link on the front page due to a high ratings or diggs “gained” from the Digg community. Beyond this approach, there are still important features of Digg service that are not extensively discussed in press, like the main mechanism of articles promotion, official Digg tools (Firefox add-ons, Google Coop Module, Google Gadget,MySpace widget, Digg API and other).

Beginning from the Digg About web page, the introduction is very comprehensive :”Digg is a place for people to discover and share content from anywhere on the web. From the biggest online destinations to the most obscure blog, Digg surfaces the best stuff as voted on by our users. You won’t find editors at Digg — we’re here to provide a place where people can collectively determine the value of content and we’re changing the way people consume information online.”

The true is that the content appearing on the Digg main page is voted by a community of people that really know to appreciate the quality and the sum of their votes is reflected in the promotion of the best web content.

According to WebProNews the content having poor quality will never have the chance of being promoted: “Now, I’m not going to tell you how to trick Digg users into digging your crappy content. If your content is crappy you stand little chance of getting dugg, I mean unless you have some hot pics of a geek girl in various stages of undress, lying in front of an extreme network connection or other appropriately IT-geek-fantasy pics. It’s either quality content or nudy pics… There is no way to win at Digg without either”.

From the website promotion point of view, I think that the Digg service is a source of filtered content by a dedicated community and not a brands promotion machine. Internet marketers should always think about the Digg community needs before promoting a concept, brand or website through a Digg post.

A long list of tips to promote articles on the Digg front page can be found here. In conclusion, the best web content will be found anytime on Digg website, because the information quality will always be promoted.

This entry was posted on Wednesday, August 20th, 2008 at 2:29 am and is filed under Social Networking News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.