Heatmaps contain the graphical representation of data into visual maps based on colors. Heatmaps associated to web pages, known as clicks heatmaps can be created with various scripts that register the users activity in a certain time interval. These heatmaps show the web page zones visited frequently and as a consequence can be used for the optimization of page layout, ads placement, selection of content type and more.

As compared to the real heatmaps, there is the possibility to simulate a heatmap with the help of various algorithms implemented in free web services or desktop applications. Feng-GUI is a free heatmap simulation service that represents an accurate alternative tool to eye-tracking or click-based heatmaps. The simulation results are compared with eye-tracking analysis.

Feng-GUI existence is the result of a composition of multiple algorithms used in neuro-science. The service based on artificial intelligence will simulate the eye vision during the initial 5 seconds of exposure.

With the simulation results, the heatmap is obtained and can be used to improve products placement inside of a web page, to detect hotspots (the zones of highest interest for visitor) and more. Practically, the service will provide you the information regarding the most attractive area of a web page or picture for visitors eyes.

The Feng-GUI service is easy to use: you just have to upload a picture in jpeg, png, bmp or gif file format and then click the Heatmap button. The resulting heatmap has an adjustable opacity and can be downloaded on user computer or viewed in an unobtrusive window. Feng-GUI service will help web designers to perform efficient analysis of user attention or attraction for visual elements of web pages.

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This entry was posted on Friday, November 14th, 2008 at 12:29 pm and is filed under Web Developer Articles. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.