Google Search-based Keyword Tool Improves The Management of AdWords Campaigns
The keywords density value influences both web pages visibility in search engine result pages, as well as text ads campaigns. Google Search-based Keyword Tool is a new free utility for advertisers and website owners that want to find out relevant suggestions for keywords specific to a certain website content or landing pages (the pages where a potential customer or visitor is redirected after a click on an ad or an URL in search engine results pages).
The Google Search-based Keyword Tool provides a suitable solution for certain keywords targeting, especially those that are not yet included in current AdWords ads campaigns or keywords relevant to competitors websites or niches.
The principle of this tool functionality is simple, being based on previous search queries performed by users. Google Search-based Keyword Tool analyzes the content of an existing website and taking into account the frequency of apparition of certain keywords or key phrases over the past year in search queries, will display only the ones having an increased relevancy for the analyzed content.
The difference between the Google Search-based Keyword Tool and AdWords Keyword Tool is represented by the fact that the new tool eliminates human errors in the omission of relevant keywords in AdWords campaigns, by automating the process of target keywords selection.
The keywords ideas related to a website or landing page are organized by category. The keywords or key phrases related to an URL can be sorted in an ascending or descending order based on monthly searches, competition, suggested bid and Ad / Search share criteria. The suggested bid value shows an average bid recommended for placing the ad in the top three position inside the search results page.
In the same time, Google Search-based Keyword Tool can be used as an efficient analysis tool for the competitors websites, pages or products. On the other hand, the finding of relevant keywords for a given website, used in current search queries could conduct to the improvement of AdWords campaign performance and the reduction of the advertising costs.
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