Bounce Rate Helps You To Improve Website Efficiency And SEO
You might have asked why your website visitors leave from landing pages without exploring the pages content. There could be many answers to this question, such as the irrelevancy of content for the user needs, the high loading time of the requested web page, blackhat SEO practices and more. To improve the SEO, as well as the traffic, website administrators should analyze the visitors bounce rate parameter value. It indicates possible causes from which visitors click a link to another website, close the window or tab corresponding to the landing page or simply do not perform any navigation action on your website until the HTTP session ends. (related articles: How To Create A Custom Static Landing Page In WordPress 2.7 , Top Tips To Increase Websites Accessibility)
The bounce rate parameter is a valuable traffic statistics indicator, measured in the percent of the visitors who leave the website directly from the landing page or the time spent by the visitors on the website.
The landing page could be any page of the website found by the visitors from the search engines result pages. A higher value of the bounce rate shows the fact that visitors are not interested of your website content, if the landing page is related to the main website.
In order to improve (decrease) the bounce rate value, you must change the elements of the landing page that are not in agreement with the users needs. On the other hand, you should find and optimize the landing pages having a value of the bounce rate close to an average. This average value indicates the actual traffic level trends.
A recent article, describes the influence of the bounce rate value over the order of results in search engine pages. It is clear that the search engines, like Google, can track the bounce rate of a landing page through various methods (for example, in case of Google, the Google Analytics data could be used) and an URL with a higher bounce rate will be considered as irrelevant during the display of further search results pages.
As a consequence, with the help of a traffic statistics analysis software (usually available on the major web hosting accounts), you will have to monitor the bounce rate of landing pages and reduce its value. In the same time, a good idea is to identify the traffic sources (links directories, forums, social networks and more) offering the best values of bounce rate for further usage.
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