The Truth Behind Social Networking: Marketing Trends Of The Future
Many people try to define the concept of Web 2.0 through the association of terms like social networking, blogs or forums with the Internet users involvement into a dynamic online space, where information sharing and access has no boundaries. A recent report made by The Nielsen Company on social networking new global footprint, entitled “Global Faces and Networked Places”, shows important characteristics of the online communities evolution process. The data contained in the report indicates that the social networking sector was preferred by the two-thirds of the users, as compared with the online communication based on email.( Related Article: Facebook Gives Money To Its Users)
This imminent behavior change of the majority of the Internet users suggests to publishers and advertisers new marketing methods based on predictable trends of the future expectations and needs from a wide audience represented by the online communities.
The statistics data shows the increasing interest of the people for involving into social networking activities: the reach of social networks and blogs presented in 2008 an increase with 5% more than 2007, while search engines, portals and software repositories an average of approximately 2%. Another notable aspect is the time spent by users on social networks and blogs: it is estimated to grow “at over 3x the rate of overall Internet growth”.
Facebook is the most visited social network, having an audience of two times higher than MySpace and Bebo. Even in these conditions, advertisers were attracted by MySpace and Bebo in 2008, as compared with Facebook.
Based on the presented statistical data, there is recommended for publishers to participate into social networking phenomenon which tends to growth virally in the next years. By sharing the content and attracting people from the members of currently formed communities around existing social networks, publishers could experience an improvement of traffic and general recognition across the Internet space.
In the same time, advertisers can benefit from the people interest for social networks, by gradually transforming the users into customers with carefully planned campaigns targeted to online communities.
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