New Content On YouTube: Television Shows And Movies
YouTube will provide users popular television shows and full length quality movies. The availability of the new types of content on YouTube website was announced in a blog post by Shiva Rajaraman, Product Manager, and Sara Pollack, Entertainment Marketing Manager, members of the YouTube team. This YouTube update will definitely attract more premium advertisers, as well as more users.
According to the article published on the official YouTube blog, the new video content is provided by well known television companies and the user experience will be different than before due to the possibility to select videos from a wide range of categories and topics: “partners like Crackle, CBS, MGM, Lionsgate, Starz and many others have made thousands of television episodes and hundreds of movies available for you to watch, comment on, favorite and share. This addition is one of many efforts underway to ensure that we’re offering you all the different kinds of video you want to see, from bedroom vlogs and citizen journalism reports to music videos and full-length films and TV shows.”
In order to simplify the navigation system, two new tabs were introduced: the Shows and Subscriptions tab. The Shows tab permits users to select the preferred TV show faster by navigating to one of the available categories, like genre, network and title and popularity.
The Subscriptions tab is designed for the logged-in users to get one click access to fresh content from the selected creators.
In the same time, the rolling out of of in-stream ads was also announced: “We’re excited to announce the beta launch of Google TV Ads Online. This is a new feature of Google TV Ads that lets advertisers place commercials into the ad breaks of TV programs watched online. Advertisers will be able to use Google TV Ads Online to reach the millions of people who come to YouTube.”
Currently, the shows and movies are limited only to the US users, but in the near future, the “Subscriptions” tab will be made available worldwide. On the other hand, Google TV Ads Online, being still in beta stage will be available only based on an invitation.
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