How To Promote A Website Through Search Engines And Web Directories
If you do not want to spend money with a paid website promotion campaign, such as pay per click programs, there are also other free ways to increase your website traffic and popularity, as well as to create a high number of one way links (direct links) to an existing website. The most important web places where your website URL must be present and can be published for free are search engines result pages and web directories. In this article are described the main steps that should be performed in order to promote a website through web directories.
But not all web directories where you will publish the website URL are appropriate for increasing the website page rank or the transparency in search engines result pages. It is recommended to select web directories with a higher page rank to ensure the positioning of an existing website in the first ten or twenty results on search engines pages.
Before you begin, a relevant title, a description and keywords must be defined for your website. The selection of certain keywords or key phrases will determine Internet users to find your website in search engine result pages. As a consequence these website characteristics (title, description and keywords) must be carefully chosen.
On the other hand, there are web directories which allows you to publish images, website screenshots or RSS feeds URLs, as well as multiple or alternate descriptions, therefore is a good idea to prepare two or three descriptions for your website and RSS feeds related data (description, URL and keywords).
The introduction of website URL in a directory listings can be performed manually or with automatic tools. The manual introduction has a disadvantage because requires more time, as compared with automatic tools (InFormEnter and RoboForm could help in the process of manual link submission). For automatic links submission to web directories, specific software can be used, but the submission efficiency could be lower (various web directories does not allow robots access).
To speed up the process of submission of website URL to web directories, you should search for ready made lists with popular web directories. After a certain period of time, you must check the measure in which the submitted links have changed the traffic status, by analyzing the server log files.
Based on the traffic statistical data, then you must optimize the website description, title and keywords to ensure a better transparency in search engine result pages.
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