Urchin 6.6 Tracks Google AdWords and Yahoo! Search Marketing (YSM) Campaigns
Urchin is a web analytics software from Google, allowing you to analyze traffic in easy to understand reports showing where the visitors come from and how they interact with the website content. The latest version of Urchin software (6.6) represents a major update and provides new enterprise level features and online marketing analysis capabilities.
According to Scott Crosby, Urchin Team, the Performance Comparison report brings Google AdWords and Yahoo! Search Marketing (YSM) campaigns related data side by side. Yahoo! Search Marketing (YSM) campaigns can be automatically imported into Urchin based on Yahoo! API data.
Scott Crosby also underlines in the article published on The Official Google Analytics Blog, the new CPC-management tools and reports in Urchin 6.6:
-Deep links into AdWords: Provide your login credentials and Urchin lets you jump directly from CPC reports to related management screens in your AdWords account.
-Budget Alerts: If your AdWords campaigns are in danger of exhausting available funds, Urchin will tell you.
-Keyword Generation Tool: Add keywords to your AdWords campaigns directly from Urchin.
-Copy Campaign Tool: Duplicate existing CPC campaigns (for example, YSM campaigns) as new AdWords campaigns.
-Tag Manager: Automates your keyword destination-URL building, a big timesaver.
-New reports: Time on Site, Performance Comparison, CPC Structure
If you have not upgraded from Urchin 5 yet, Urchin 5 to Urchin 6 Migration Utility will allow you to perform this process faster and without errors.
The demo of Urchin 6.6 is available for free download from Google servers. The necessary license to unlock this software costs $2995. It is compatible with the following operating systems: FreeBSD 5.3+, 6.2+, Linux with 2.4 or 2.6 kernel, Windows: Windows 2000, Windows XP, Windows 2003 Server, Windows 2008 Server and Vista.
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