Google Blog Search is a web based service from Google which indexes all existing blogs having an active site feed in RSS or Atom format. On the Google Blog Search front page appear the most popular stories published in the blogosphere. Now, it seems that Google Blog Search has been updated, because in the right side of its front page, you will be pleased to see the addition of two new sections: the hot queries performed and latest posts from indexed blogs.

It is easy to guess the functionality of hot queries and respectively the latest posts elements. The hot queries represent the most used search keywords or phrases on Google Blog Search service, while the latest posts will display the news updates of the top stories from the blogosphere.

Each list, corresponding to hot queries and respectively latest posts contain only ten entries. When you click on a hot query link, a new search on Google Blog Search will be made based on that query.

The most popular stories are determined based on algorithms which take into account blogs title and content, as well as web sites popularity. Therefore a higher page rank could bring your story right on the front page of Google Blog Search in the latest posts list.

You should not forget the mention existing at the bottom of every Google Blog Search site page:”the selection and placement of stories on this page were determined automatically by a computer program.” As a consequence, even you have been submitted your web site feed to be indexed periodically by the Google Blog Search robot, the probability to get on the front page is really hard to estimate.

This update of Google Blog Search service will definitely increase the transparency of the most popular blogs and stories. You will also get the latest news delivered in more accessible and filtered manner through the Google Blog Search latest posts and hot queries sections.

Article Update: On Google Official Blog there is published the announcement of Google Blog Search update.

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This entry was posted on Thursday, July 2nd, 2009 at 2:24 am and is filed under Google methods & tools. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.