Twitter microblogging service still gaining popularity among the Internet users due to the simplicity of tweets posting and of staying in contact with latest news in real time. In the same time, Twitter can be used for promoting the purposes of an existing business for the creation of a new type of interaction with potential customers and current consumers. “Twitter 101: A Special Guide” document was just published to underline the benefits of Twitter for businesses and help organizations to consolidate the relations with ordinary people and to increase the number of customers through Twitter microblogging service.

The authors of the Twitter 101 guide consider that Twitter is a suitable place for businesses promotion:

“Every day, millions of people use Twitter to create, discover and share ideas with others. Now, people are turning to Twitter as an effective way to reach out to businesses, too. From local stores to big brands, and from brick-and-mortar to internet-based or service sector, people are finding great value in the connections they make with businesses on Twitter.”

“Twitter 101: A Special Guide” document is structured in four chapters (additional resources are also specified): Getting started, Learn the lingo, Best practices and Case studies. There are provided many intuitive examples and the explanations are kept as short as possible. Practically, in less than a half hour, you will be able to understand what can Twitter do for your business and how to implement optimal marketing strategies into the Twitter microblogging activity.

Twitter communication platform provides benefits for both businesses owners and customers:

”As a business, you can use it to quickly share information with people interested in your company, gather real-time market intelligence and feedback, and build relationships with customers, partners and other people who care about your company. As an individual user, you can use Twitter to tell a company (or anyone else) that you’ve had a great–or disappointing–experience with their business, offer product ideas, and learn about great offers.”

“Twitter 101: A Special Guide” document is available from Twitter website online as HTML, PDF and in a printer friendly version.

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