Google Analytics V2 part 1
Sunday, June 24th, 2007Google’s Re-launched version of “Google Analytics†is becoming more and more appealing for all GA users.
   Most of the GA users already have access to Google Analytics Version 2, which is so profoundly different in conceptual knowledge, providing excellent background of web analytics. Whatever piece of web analytics software used (HBX, Visual Sciences, ClickTracks etc) you’ll be amazed how insightful and intelligible web analysis really is.
   The first thing I’d like to point out is the new immersive data interaction model, which sets a new benchmark for how users really interact with data. From customizable dashboards, overview reports to data presentation on key metrics manipulation. Effective communication of data via a very well thought out UI, which is perhaps the best one today amongst all web analytics tools.
   Enhanced data accessibility is by far one of the best features present in V2, both a blessing and a curse, to the amount of data we have access to. Professional key metrics offered, segmentation options being suggested, with cumulative traffic control displays an overall interesting perspective on how data is stored and discovered. Users can easily switch metrics, from standard to bottom-line to master metric trend to one of the other metrics. Drill down/ up/ around the new UI is a real pleasure.
   Rapid context searching is briefly highlighted for helping users to make the right decisions regarding plugged in context. Google Analytics Version 2 helps users get in touch with relevant context to the performance of their webpage metrics.
One of the fresh attributes that V2 has to offer is that you don’t lose valuable context as you drill down in Conversion rates (for example) for the top keyword from search engines. Comparable data & time periods at high-levels help users see valuable context throughout the console.
